//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Ozuem, Wilson"
~isPartOf:"The art of digital marketing for fashion and luxury brands : market spaces and marketplaces"
~subject:"Brand image"
~subject:"Social web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Soziale Netzwerke im Internet"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Social web
Bekleidungsindustrie
1
Beziehungsmarketing
1
Brand management
1
Clothing industry
1
Consumer behaviour
1
Fashion
1
Konsumentenverhalten
1
Luxury goods
1
Luxusgüter
1
Markenführung
1
Marketing management
1
Marketingmanagement
1
Mode
1
Relationship marketing
1
Social Web
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Language
All
English
1
Author
All
Ozuem, Wilson
Willis, Michelle
2
Ayertey, Samuel
1
Bowen, Deidre
1
Bowen, Gordon
1
Chen, Peng
1
Okafor, Sebastian
1
Ranfagni, Silvia
1
more ...
less ...
Published in...
All
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
Computer-mediated marketing strategies : social media and online brand communities
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Springer eBook Collection
2
Advances in marketing, customer relationship management and e-services (AMCRMES) book series
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
1
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
1
Journal of advertising research
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Leveraging computer-mediated marketing environments
1
Premier reference source
1
Premier reference source - advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Qualitative market research : an international journal
1
The journal of brand management : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Online brand communities, customer participation and loyalty in the luxury fashion industry : strategic insights
Ozuem, Wilson
;
Willis, Michelle
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 107-129)
.
2021
Persistent link: https://www.econbiz.de/10012607354
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->