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person:"Paço, Arminda M. Finisterra do"
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Paço, Arminda M. Finisterra do
Goh, Edmund
Reis, Rosa
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Green advertising and the reluctant consumer
International journal of entrepreneurship and small business
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International review on public and non-profit marketing
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International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Factors affecting skepticism toward green advertising
Paço, Arminda M. Finisterra do
;
Reis, Rosa
- In:
Green advertising and the reluctant consumer
,
(pp. 123-131)
.
2014
Persistent link: https://www.econbiz.de/10010399373
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