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person:"Park, C. Whan"
~person:"Ahlert, Dieter"
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Search: subject_exact:"Markenmanagement"
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Brand management
29
Markenführung
29
Brand image
12
Consumer behaviour
12
Konsumentenverhalten
12
Markenimage
12
Brand
8
Markenartikel
8
Theorie
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Theory
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Beziehungsmarketing
5
Relationship marketing
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Brand extension
4
Lieferantenmanagement
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1993-2005
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Park, C. Whan
Ahlert, Dieter
Esch, Franz-Rudolf
73
Melewar, T. C.
57
Baumgarth, Carsten
49
Burmann, Christoph
44
Keller, Kevin Lane
39
Loureiro, Sandra Maria Correia
37
Bang, Nguyen
35
Merrilees, Bill
34
Balmer, John M. T.
31
Phau, Ian
30
De Chernatony, Leslie
26
Bruhn, Manfred
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Gupta, Suraksha
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Guzman, Francisco
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Han, Heesup
25
Ko, Eunju
25
Foroudi, Pantea
24
Veloutsou, Cleopatra
24
Christodoulides, George
23
Diamantopoulos, Adamantios
23
Romaniuk, Jenni
23
Sarkar, Abhigyan
23
Japutra, Arnold
22
Khan, Imran
22
Pelsmacker, Patrick de
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Vrontis, Demetris
22
Dens, Nathalie
21
Hollebeek, Linda D.
21
Kunkel, Thilo
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Ind, Nicholas
20
Rahman, Zillur
20
Sattler, Henrik
20
Fournier, Susan
19
Iglesias, Oriol
19
King, Ceridwyn
19
Meffert, Heribert
19
Pitt, Leyland F.
19
Swoboda, Bernhard
19
Abratt, Russell
18
Bauer, Hans H.
18
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Brand management ; Vol. 3
2
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
2
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
2
Handbook of brand relationships
2
AMS review : official publication of the Academy of Marketing Science
1
Brand management ; Vol. 1
1
Brands and brand management : contemporary research perspectives
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Handbook on brand and experience management
1
Handbuch Franchising und Cooperation : das Management kooperativer Unternehmensnetzwerke
1
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
Internationalisierung von Dienstleistungen : Forum Dienstleistungsmanagement
1
Journal of business research : JBR
1
Journal of marketing
1
Journal of marketing research : JMR
1
Marketing-Management und Unternehmensführung : Festschrift für Professor Dr. Richard Köhler zum 65. Geburtstag
1
Measuring and managing brands
1
Neue Ansätze in Markenforschung und Markenführung
1
Vertikales Marketing und Markenführung im Zeichen von Category-Management
1
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
1
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ECONIS (ZBW)
29
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1
Do CSR efforts that focus on helping the environment influence brand purchase more than other forms of CSR?
Eisingerich, Andreas B
;
MacInnis, Deborah J.
;
Park, C. Whan
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434839
Saved in:
2
Brand-self connections and brand prominence as drivers of employee brand attachment
Gill-Simmen, Lucy
;
MacInnis, Deborah J.
;
Eisingerich, …
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
3/4
,
pp. 128-146
Persistent link: https://www.econbiz.de/10011975475
Saved in:
3
Strategic benefits of low fit brand extensions : when and why?
Chun, HaeEun Helen
;
Park, C. Whan
;
Eisingerich, Andreas B
; …
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 577-595
Persistent link: https://www.econbiz.de/10011411181
Saved in:
4
From brand aversion or indifference to brand attachment : authors' response to commentaries to Park, Eisingerich, and Park's brand attachment-aversion model
Park, C. Whan
;
Eisingerich, Andreas B
;
Park, Jason Whan
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 269-274
Persistent link: https://www.econbiz.de/10009766839
Saved in:
5
Relating badly to brands
Fournier, Susan
;
Alvarez, Claudio
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 253-264
Persistent link: https://www.econbiz.de/10009766849
Saved in:
6
Offene Fragen der Markenführung an die neurowissenschaftliche Markenforschung
Ahlert, Dieter
;
Hubert, Marco
- In:
Wie Marken wirken : Impulse aus der Neuroökonomie für …
,
(pp. 47-55)
.
2010
Persistent link: https://www.econbiz.de/10003992348
Saved in:
7
Brand attachment and brand attitude strength : conceptual and empirical differentiation of two critical brand equity drivers
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph
; …
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 1-17
Persistent link: https://www.econbiz.de/10008702776
Saved in:
8
Netzgeführte Marken : Markenmanagement in Unternehmensnetzwerken
Ahlert, Dieter
;
Ahlert, Martin
- In:
Handbuch Franchising und Cooperation : das Management …
,
(pp. 361-381)
.
2010
Persistent link: https://www.econbiz.de/10008738566
Saved in:
9
Dilution and enhancement of celebrity brands through sequential movie releases
Luo, Lan
;
Chen, Xinlei
;
Han, Jeanie
;
Park, C. Whan
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1114-1128
Persistent link: https://www.econbiz.de/10008796515
Saved in:
10
Measuring brand equity : the marketing surplus and efficiency (MARKSURE)-based brand equity
Park, C. Whan
;
MacInnis, Deborah J.
;
Dréze, Xavier
; …
- In:
Brands and brand management : contemporary research …
,
(pp. 159-187)
.
2010
Persistent link: https://www.econbiz.de/10003941315
Saved in:
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