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person:"Park, C. Whan"
~person:"Augusto, Mário Gomes"
~subject:"Markenimage"
~subject:"Relationship marketing"
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Markenimage
Relationship marketing
Brand management
34
Markenführung
34
Brand image
23
Consumer behaviour
23
Konsumentenverhalten
23
Brand
15
Markenartikel
15
Beziehungsmarketing
12
Viral marketing
5
Virales Marketing
5
Brand extension
4
Markentransfer
4
Marketing management
4
Marketingmanagement
4
Brand loyalty
3
Internet marketing
3
Markenpolitik
3
Markentreue
3
Markenwert
3
Marketing theory
3
Marketingtheorie
3
Online-Marketing
3
Social Web
3
Social web
3
Willingness to pay
3
Zahlungsbereitschaftsanalyse
3
brand loyalty
3
Brand attitude
2
Brand equity
2
Brand social benefits
2
Brand-self connections
2
Consumer-brand identification
2
Customer satisfaction
2
Decision
2
Electronic word-of-mouth
2
Entscheidung
2
Kundenzufriedenheit
2
Marketingstrategie
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25
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Park, C. Whan
Augusto, Mário Gomes
Burmann, Christoph
66
Loureiro, Sandra Maria Correia
32
Keller, Kevin Lane
27
Melewar, T. C.
25
Phau, Ian
23
Guzman, Francisco
22
Bang, Nguyen
21
De Chernatony, Leslie
21
Diamantopoulos, Adamantios
20
Fournier, Susan
20
Sarkar, Abhigyan
20
Han, Heesup
19
Huber, Frank
19
Japutra, Arnold
19
Khan, Imran
19
Veloutsou, Cleopatra
19
MacInnis, Deborah J.
18
Rahman, Zillur
18
Bruhn, Manfred
17
Baumgarth, Carsten
16
Christodoulides, George
16
Esch, Franz-Rudolf
16
Fetscherin, Marc
16
Foroudi, Pantea
16
Sarkar, Juhi Gahlot
16
Ekinci, Yuksel
15
Romaniuk, Jenni
15
Gupta, Suraksha
14
Hollebeek, Linda D.
14
King, Ceridwyn
14
Ko, Eunju
14
Kumar, Vikas
14
Schade, Michael
14
Casidy, Riza
13
Kaufmann, Hans Rüdiger
13
Kunkel, Thilo
13
Paul, Justin
13
Piehler, Rico
13
Sattler, Henrik
13
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Society for Consumer Psychology.
1
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Journal of business research : JBR
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Brand management ; Vol. 3
2
Handbook of brand relationships
2
Journal of retailing and consumer services
2
AMS review : official publication of the Academy of Marketing Science
1
Brands and brand management : contemporary research perspectives
1
Foundations and trends in marketing : FTMKT
1
Handbook on brand and experience management
1
International journal of economics and business research
1
International journal of entrepreneurship and small business
1
Journal of marketing
1
Marketing intelligence & planning
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Measuring and managing brands
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Psychology & marketing
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The journal of product & brand management
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ECONIS (ZBW)
25
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1
Do CSR efforts that focus on helping the environment influence brand purchase more than other forms of CSR?
Eisingerich, Andreas B
;
MacInnis, Deborah J.
;
Park, C. Whan
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434839
Saved in:
2
Value dimensions of gamification and their influence on brand loyalty and word-of-mouth : relationships and combinations with satisfaction and brand love
Torres, Pedro M.
;
Augusto, Mário Gomes
;
Neves, Cristiana
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10012796060
Saved in:
3
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
4
Outcomes for self-expressive brands followed on social media : identifying different paths for inner self-expressive and social self-expressive brands
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 519-531
Persistent link: https://www.econbiz.de/10012647938
Saved in:
5
Building resilience to negative information and increasing purchase intentions in a digital environment
Torres, Pedro M.
;
Augusto, Mário Gomes
- In:
Journal of business research : JBR
101
(
2019
),
pp. 528-535
Persistent link: https://www.econbiz.de/10012103462
Saved in:
6
Building customers' resilience to negative information in the airline industry
Augusto, Mário Gomes
;
Godinho, Pedro Manuel Cortesão
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 235-248
Persistent link: https://www.econbiz.de/10012114157
Saved in:
7
Brand-self connections and brand prominence as drivers of employee brand attachment
Gill-Simmen, Lucy
;
MacInnis, Deborah J.
;
Eisingerich, …
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
3/4
,
pp. 128-146
Persistent link: https://www.econbiz.de/10011975475
Saved in:
8
Effects of brand attitude and eWOM on consumers' willingness to pay in the banking industry : mediating role of consumer-brand identification and brand equity
Augusto, Mário Gomes
;
Torres, Pedro
- In:
Journal of retailing and consumer services
42
(
2018
),
pp. 1-10
Persistent link: https://www.econbiz.de/10011825975
Saved in:
9
Do high brand equity and very high brand equity require different conditions? : an empirical study using fsQCA
Torres, Pedro M.
;
Augusto, Mário Gomes
;
Godinho, Pedro …
- In:
International journal of economics and business research
16
(
2018
)
2
,
pp. 263-279
Persistent link: https://www.econbiz.de/10011990595
Saved in:
10
Predicting high consumer-brand identification and high repurchase : necessary and sufficient conditions
Torres, Pedro M.
;
Augusto, Mário Gomes
;
Godinho, Pedro …
- In:
Journal of business research : JBR
79
(
2017
),
pp. 52-65
Persistent link: https://www.econbiz.de/10011745132
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