//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Park, C. Whan"
~person:"Ko, Eunju"
~person:"Melewar, T. C."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenmanagement"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand management
123
Markenführung
123
Consumer behaviour
62
Konsumentenverhalten
62
Brand image
47
Markenimage
47
Brand
35
Markenartikel
35
Marketing management
25
Marketingmanagement
25
Corporate reputation
20
Firmenimage
20
Luxury goods
18
Luxusgüter
18
Beziehungsmarketing
16
Relationship marketing
16
Brand architecture
13
Markenarchitektur
13
Fashion
12
Mode
12
Internet marketing
11
Online-Marketing
11
Marketing
10
Social Web
10
Social web
10
Advertising effects
8
Unternehmenskultur
8
Werbewirkung
8
Corporate culture
7
Customer value
7
Higher education institution
7
Hochschule
7
Kundenwert
7
Welt
7
World
7
Advertising
6
Customer satisfaction
6
Kundenzufriedenheit
6
Markenpolitik
6
Werbung
6
more ...
less ...
Online availability
All
Undetermined
61
Type of publication
All
Article
98
Book / Working Paper
25
Type of publication (narrower categories)
All
Article in journal
91
Aufsatz in Zeitschrift
91
Aufsatz im Buch
13
Book section
13
Collection of articles of several authors
11
Sammelwerk
11
Case study
6
Fallstudie
6
Aufsatzsammlung
5
Reprint
4
Conference paper
1
Konferenzbeitrag
1
more ...
less ...
Language
All
English
123
Author
All
Park, C. Whan
Ko, Eunju
Melewar, T. C.
Burmann, Christoph
116
Esch, Franz-Rudolf
105
Baumgarth, Carsten
77
Keller, Kevin Lane
56
Balmer, John M. T.
46
Huber, Frank
42
Ahlert, Dieter
41
De Chernatony, Leslie
41
Meffert, Heribert
41
Bang, Nguyen
38
Bruhn, Manfred
38
Loureiro, Sandra Maria Correia
38
Phau, Ian
36
Merrilees, Bill
35
Foroudi, Pantea
33
Fournier, Susan
33
Bauer, Hans H.
32
Uggla, Henrik
32
Wiedmann, Klaus-Peter
32
Ind, Nicholas
29
Schmidt, Holger J.
29
Romaniuk, Jenni
28
Sattler, Henrik
28
Christodoulides, George
27
Gupta, Suraksha
27
Guzman, Francisco
27
MacInnis, Deborah J.
27
Veloutsou, Cleopatra
26
Han, Heesup
25
Kernstock, Joachim
25
Schroeder, Jonathan E.
25
Tomczak, Torsten
25
Völckner, Franziska
25
Diamantopoulos, Adamantios
24
Iglesias, Oriol
24
Sarkar, Abhigyan
24
Swoboda, Bernhard
24
more ...
less ...
Institution
All
Society for Consumer Psychology.
1
Published in...
All
Journal of business research : JBR
22
European journal of marketing : EJM
5
International studies of management and organization
5
International journal of advertising : the review of marketing communications
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
The journal of brand management : an international journal
4
The marketing review
4
Asia Pacific journal of marketing and logistics
3
Routledge studies in marketing
3
Brand management ; Vol. 3
2
Corporate reputation review
2
Handbook of brand relationships
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of strategic marketing
2
Journal of world business : JWB
2
Qualitative market research : an international journal
2
Review of marketing research
2
AMS review : official publication of the Academy of Marketing Science
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia-Pacific journal of business administration
1
Brand management ; Vol. 1
1
Brands and brand management : contemporary research perspectives
1
Building corporate identity, image and reputation in the digital era
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
City branding : theory and cases
1
Corporate reputation review : an international journal
1
EuroMed journal of business
1
European business review
1
European management journal
1
Foundations and trends in marketing : FTMKT
1
Handbook of corporate communication and public relations : pure and applied
1
Handbook on brand and experience management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of general management
1
more ...
less ...
Source
All
ECONIS (ZBW)
123
Showing
1
-
10
of
123
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
Rahman, Nor Aida Abdul
(
ed.
);
Melewar, T. C.
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014515349
Saved in:
2
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
3
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
4
Do CSR efforts that focus on helping the environment influence brand purchase more than other forms of CSR?
Eisingerich, Andreas B
;
MacInnis, Deborah J.
;
Park, C. Whan
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434839
Saved in:
5
Contactless marketing management of fashion brands in the digital age
Cho, Minjung
;
Yun, Hyesu
;
Ko, Eunju
- In:
European management journal
41
(
2023
)
4
,
pp. 512-520
Persistent link: https://www.econbiz.de/10014437749
Saved in:
6
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
7
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
8
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
9
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
10
Conceptualising sensory brand experience : using review of knowledge fields to identify potential future research direction
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
Building corporate identity, image and reputation in …
,
(pp. 140-168)
.
2022
Persistent link: https://www.econbiz.de/10012609379
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->