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person:"Peeters, Thomas"
~person:"Esch, Franz-Rudolf"
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Peeters, Thomas
Esch, Franz-Rudolf
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Working papers / Faculty of Applied Economics, Universiteit Antwerpen
2
Marketing : ZFP ; journal of research and management
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Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
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ECONIS (ZBW)
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TV revenue sharing as a coordination device in sports
Peeters, Thomas
-
2010
Persistent link: https://www.econbiz.de/10003996137
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2
Broadcasting rights and competitive balance in European soccer
Peeters, Thomas
-
2009
Persistent link: https://www.econbiz.de/10003996816
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3
Anchoringeffekte bei der Urteilsbildung gegenüber Markenallianzen : die Bedeutung von Markenbekanntheit, Markenimage und Produktkategoriefit
Esch, Franz-Rudolf
;
Redler, Jörn
- In:
Marketing : ZFP ; journal of research and management
27
(
2005
)
2
,
pp. 79-97
Persistent link: https://www.econbiz.de/10002766478
Saved in:
4
Zur "Rationalität" der Urteilsbildung : Ankerheuristiken zur Vereinfachung der Beurteilung von Markenallianzen
Esch, Franz-Rudolf
;
Redler, Jörn
;
Langner, Tobias
- In:
Quantitative Marketingforschung in Deutschland : …
,
(pp. 145-173)
.
2005
Persistent link: https://www.econbiz.de/10003289254
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