//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Pepels, Werner"
~subject:"Marketing theory"
~subject:"Werbung"
~type_genre:"Sammlung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing theory
Werbung
Advertising
3
Marketing
3
Advertising industry
2
Werbewirtschaft
2
Absatz
1
Communication
1
Kommunikation
1
Marketing management
1
Marketingmanagement
1
Marketingstrategie
1
Marktinformation
1
Planung
1
Werbeagentur
1
Werbeplanung
1
Werbewirkung
1
more ...
less ...
Type of publication
All
Book / Working Paper
3
Type of publication (narrower categories)
All
Sammlung
Lehrbuch
10
Textbook
10
Bibliografie enthalten
8
Bibliography included
8
Handbook
8
Handbuch
8
Collection of articles written by one author
3
Aufsatzsammlung
2
Collection of articles of several authors
2
Fallstudiensammlung
2
Sammelwerk
2
Case study
1
Einführung
1
Enzyklopädie
1
Fallstudie
1
Nachschlagewerk
1
Reference book
1
Wörterbuch
1
more ...
less ...
Language
All
German
3
Author
All
Pepels, Werner
Sheth, Jagdish N.
4
Zaltman, Gerald
2
Day, George S.
1
Deshpandé, Rohit
1
Grönroos, Christian
1
Jabbar, Javed
1
Jaworski, Bernard J.
1
Kohli, Ajay Kumar
1
Krishnan, Balaji C.
1
Wind, Yoram
1
Yadav, Manjit S.
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Absatz-Beförderung : Kommentare zu aktuellen Themen aus Marketing, Werbung und Werbeagenturen
Pepels, Werner
-
1992
-
1. Aufl
Persistent link: https://www.econbiz.de/10000839236
Saved in:
2
Marketingredienzen : Kommentare zu aktuellen Themen aus Marketing, Werbung und Werbeagenturen
Pepels, Werner
-
1991
Persistent link: https://www.econbiz.de/10000819978
Saved in:
3
Marketing- und Kommunikationsplanung in der Werbepraxis : Aufsatzsammlung zur Verbindung von Theorie und Realität
Pepels, Werner
-
1987
Persistent link: https://www.econbiz.de/10014001822
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->