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person:"Perttula, Mika"
~person:"Arroyo-Cañada, Francisco-Javier"
~subject:"Interaktive Medien"
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Interaktive Medien
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Perttula, Mika
Arroyo-Cañada, Francisco-Javier
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E-Content : technologies and perspectives for the European market
1
Journal of promotion management : JPM
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ECONIS (ZBW)
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Considerations of interactive digital television as advertising media
Arroyo-Cañada, Francisco-Javier
;
Gil-Lafuente, Jaime
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 306-318
Persistent link: https://www.econbiz.de/10009621075
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2
Interactive digital television in Europe
Orava, Janne
;
Perttula, Mika
- In:
E-Content : technologies and perspectives for the …
,
(pp. 145-164)
.
2005
Persistent link: https://www.econbiz.de/10002777044
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