//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Peter, Jerome Paul"
~person:"Schultz, Don E."
~subject:"Advertising planning"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marktorientierte Unternehmensführung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising planning
Marketing management
41
Marketingmanagement
41
Marketing
18
Theorie
13
Theory
13
Consumer behaviour
12
Konsumentenverhalten
12
Market research
7
Marktforschung
7
USA
5
United States
5
Verbraucherverhalten
5
Brand management
4
Communication
4
Kommunikation
4
Markenführung
4
Beziehungsmarketing
3
Emerging economies
3
Relationship marketing
3
Schwellenländer
3
Strategisches Management
3
Werbeplanung
3
Advertising
2
IMC
2
Marketing theory
2
Marketingtheorie
2
Media usage
2
Mediennutzung
2
Performance measurement
2
Performance-Messung
2
Selling
2
Verkauf
2
Werbung
2
Advertising effects
1
Advertising industry
1
Advertising media
1
Asia-Pacific region
1
Asiatisch-pazifischer Raum
1
B-to-B-Marketing
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
3
Author
All
Peter, Jerome Paul
Schultz, Don E.
Unger, Fritz
9
Fuchs, Wolfgang
7
Westwood, John
5
Martin, Kelly D.
3
Rossiter, John R.
3
Smith, N. Craig
3
Araujo, Luis
2
Bocci, Elena
2
Danaher, Peter J.
2
De Rosa, Annamaria Silvana
2
Drees, Norbert
2
Elliott, Richard
2
Finne, Åke
2
Freund, James
2
Grönroos, Christian
2
Henley, Nadine
2
Hollenbeck, Brett
2
Jacobi, Erik S.
2
Jones, John Philip
2
King, Stephen
2
Levinson, Jay Conrad
2
Marx, Anne
2
Moorthy, Sridhar
2
Naik, Prasad A.
2
Pepels, Werner
2
Percy, Larry
2
Proserpio, Davide
2
Serazio, Michael
2
Silverman, George
2
Srinivasan, Shuba
2
Strauß, Ralf E.
2
Taşkıran, Nurdan Öncel
2
Topsümer, Füsun
2
Yarkin, Dincer
2
Yilmaz, Recep
2
Aleksandrovs, Leonids
1
Andrews, J. Craig
1
Apollonio, Thomas
1
Asquith, Richard
1
more ...
less ...
Published in...
All
Journal of advertising research
1
Journal of marketing communications
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer-driven media planning and buying
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
Saved in:
2
Perils of using OLS to estimate multimedia communications effects
Naik, Prasad A.
;
Schultz, Don E.
;
Srinivasan, Shuba
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 257-269
Persistent link: https://www.econbiz.de/10003610521
Saved in:
3
Strategic advertising campaigns
Schultz, Don E.
;
Martin, Dennis
;
Brown, William P.
-
1984
-
2. ed
Persistent link: https://www.econbiz.de/10003219174
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->