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person:"Peters, Kay"
~isPartOf:"Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]"
~person:"Elliott, Richard"
~person:"Gierl, Heribert"
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Peters, Kay
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Journal of marketing research : JMR
2
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Jahrbuch der Absatz- und Verbrauchsforschung
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Marketing : ZFP ; journal of research and management
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Marketing : journal of research and management
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
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Effects of slim and heavy advertising models on appearence, self-esteem and product evaluations
Hüttl-Maack, Verena
;
Gierl, Heribert
- In:
Current insights and future trends : [extended versions …
,
(pp. 29-42)
.
2012
Persistent link: https://www.econbiz.de/10009748179
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