//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Peters, Kay"
~isPartOf:"Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing"
~person:"Dahlén, Micael"
~subject:"Advertising planning"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbebotschaft"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising planning
Advertising effects
1
Marketing management
1
Marketingmanagement
1
Synergie
1
Synergy
1
Werbeplanung
1
Werbewirkung
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Language
All
German
1
Author
All
Peters, Kay
Dahlén, Micael
Bohne, Maik
1
Heinze, Jana
1
Holland, Heinrich
1
Köroglu, Sükran
1
Schneider, Helmut
1
Published in...
All
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of marketing research : JMR
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Synergien im Rahmen integrierter Kommunikation : Modellierung, Analyse und empirische Ergebnisse
Peters, Kay
- In:
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. …
,
(pp. 73-88)
.
2010
Persistent link: https://www.econbiz.de/10003971475
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->