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person:"Phau, Ian"
~isPartOf:"Journal of advertising research"
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Phau, Ian
Romaniuk, Jenni
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Journal of advertising research
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Marketing intelligence & planning
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Young consumers : insight and ideas for responsible marketers
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of global marketing
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Journal of marketing communications
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Journal of marketing management : MM
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Journal of promotion management : JPM
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Journal of strategic marketing
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Journal of vacation marketing : an international journal
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The international review of retail, distribution and consumer research
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Predictors of commercial zapping during live prime-time television : an observation-based study identifies factors that drive TV channel switching
Dix, Stephen Richard
;
Phau, Ian
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10011707582
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