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person:"Phau, Ian"
~isPartOf:"Journal of global marketing"
~person:"Roy, Subhadip"
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Advertising effects
2
Werbewirkung
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Advertising
1
Brand familiarity
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Brand image
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Celebrity endorsement
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Celebrity-Werbung
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Consumer behaviour
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India
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Indien
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Psychology of advertising
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advertising effectiveness
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celebrity endorsements
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Phau, Ian
Roy, Subhadip
Desmarais, Fabrice
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Al Halbadia, Salem Mohamed
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Journal of global marketing
Young consumers : insight and ideas for responsible marketers
4
Asia-Pacific journal of business administration
2
Journal of advertising research
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of strategic marketing
2
Marketing intelligence & planning
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Psychology & marketing
2
IIM Bangalore Research Paper
1
International journal of sports marketing & sponsorship
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing communications
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Journal of marketing management : MM
1
Journal of promotion management : JPM
1
Journal of vacation marketing : an international journal
1
Marketing letters : a journal of research in marketing
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Qualitative market research : an international journal
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The international review of retail, distribution and consumer research
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Tourism management : research, policies, practice
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The role of country of origin in celebrity endorsements : integrating effects of brand familiarity
Roy, Subhadip
;
Bagdare, Shilpa
- In:
Journal of global marketing
28
(
2015
)
3/5
,
pp. 133-151
Persistent link: https://www.econbiz.de/10011433864
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2
Personal and historical nostalgia : a comparison of common emotions
Marchegiani, Christopher
;
Phau, Ian
- In:
Journal of global marketing
26
(
2013
)
3
,
pp. 137-146
Persistent link: https://www.econbiz.de/10010189505
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