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person:"Phau, Ian"
~isPartOf:"Journal of promotion management : JPM"
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Journal of promotion management : JPM
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Marketing intelligence & planning
2
Young consumers : insight and ideas for responsible marketers
2
Journal of advertising : official publication of the American Academy of Advertising
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Journal of advertising research
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Journal of global marketing
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Journal of marketing communications
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Journal of marketing management : MM
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Journal of strategic marketing
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Journal of vacation marketing : an international journal
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The international review of retail, distribution and consumer research
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Away from "unified nostalgia" : conceptual differences of Personal and Historical nostalgia appeals in advertising
Marchegiani, Christopher
;
Phau, Ian
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 80-95
Persistent link: https://www.econbiz.de/10003974797
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