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person:"Phau, Ian"
~person:"Hudders, Liselot"
~subject:"Celebrity endorsement"
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Celebrity endorsement
Advertising effects
32
Werbewirkung
32
Consumer behaviour
16
Konsumentenverhalten
16
Advertising
15
Werbung
15
Children
10
Kinder
10
Internet marketing
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Online-Marketing
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Emotion
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Cognition
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Fernsehwerbung
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Jugendliche
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Television advertising
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Youth
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Australia
5
Australien
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Product Placement
4
Product placement
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Advertising literacy
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Analphabetismus
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Brand management
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Experiment
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Illiteracy
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Website
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Brand image
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Celebrity-Werbung
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Fundraising
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Hotel industry
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Phau, Ian
Hudders, Liselot
Roy, Subhadip
14
Erfgen, Carsten
6
Huber, Frank
6
Arora, Nilesh
5
Jain, Varsha
5
Chan, Kara
4
Ilicic, Jasmina
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Meyer, Frederik
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Pradhan, Debasis
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Sattler, Henrik
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Schimmelpfennig, Christian
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Abirami, U.
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Banerjee, Neelotpaul
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Ho, Thong
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Johnson, Lester W.
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Kaur Ghuman, Mandeep
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Krishnan, Jayasree
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Mann, Bikram Jit Singh
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McDonald, Robert E.
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Mishrab, Aditya Shankar
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Nüesch, Stephan
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Nonprofit and voluntary sector quarterly
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
2
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Fundraising in an interactive online environment
Panic, Katarina
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
Nonprofit and voluntary sector quarterly
45
(
2016
)
2
,
pp. 333-350
Persistent link: https://www.econbiz.de/10011483473
Saved in:
2
"Bend it like Beckham" : the influence of sports celebrities on young adult consumers
Dix, Steve
;
Phau, Ian
;
Pougnet, Sonia
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10003972239
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