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person:"Phau, Ian"
~person:"Soloveichik, Rachel"
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Valuing "free" media in GDP : an experimental approach
Nakamura, Leonard Isamu
;
Samuels, Jon D.
;
Soloveichik, …
-
2016
Persistent link: https://www.econbiz.de/10011560595
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2
Valuing "free" media across countries in GDP
Nakamura, Leonard Isamu
;
Soloveichik, Rachel
-
2015
Persistent link: https://www.econbiz.de/10011349537
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Development and validation of the personal nostalgia scale
Marchegiani, Christopher
;
Phau, Ian
- In:
Journal of marketing communications
19
(
2013
)
1
,
pp. 22-43
Persistent link: https://www.econbiz.de/10009700190
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Measuring situational triggers of television channel switching
Dix, Steve
;
Phau, Ian
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 137-150
Persistent link: https://www.econbiz.de/10003989403
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