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person:"Phau, Ian"
~subject:"Advertising media"
~subject:"Cognition"
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Advertising media
Cognition
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Phau, Ian
Chang, Chingching
7
Esch, Franz-Rudolf
5
Gierl, Heribert
4
Pelsmacker, Patrick de
4
Septianto, Felix
4
Dens, Nathalie
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Ko, Yong Jae
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Makienko, Igor
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Marketing intelligence & planning
2
Journal of advertising : official publication of the American Academy of Advertising
1
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ECONIS (ZBW)
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Examining regulatory focus in the information processing of imagery and analytical advertisements
Roy, Rajat
;
Phau, Ian
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 371-381
Persistent link: https://www.econbiz.de/10010469994
Saved in:
2
Effective advertising appeals for websites of small boutique hotels
Lwin, Michael
;
Phau, Ian
- In:
Journal of research in interactive marketing : …
7
(
2013
)
1
,
pp. 18-32
Persistent link: https://www.econbiz.de/10009730825
Saved in:
3
The value of historical nostalgia for marketing management
Marchegiani, Christopher
;
Phau, Ian
- In:
Marketing intelligence & planning
29
(
2011
)
2
,
pp. 108-122
Persistent link: https://www.econbiz.de/10009156916
Saved in:
4
Measuring situational triggers of television channel switching
Dix, Steve
;
Phau, Ian
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 137-150
Persistent link: https://www.econbiz.de/10003989403
Saved in:
5
Effects of personal nostalgic response intensity on cognitions, attitudes, and intentions
Marchegiani, Christopher
;
Phau, Ian
- In:
Journal of research in interactive marketing : …
4
(
2010
)
3
,
pp. 241-256
Persistent link: https://www.econbiz.de/10008656152
Saved in:
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