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person:"Piwinger, Manfred"
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Due Diligence in der Unternehmenskommunikation : Mit den richtigen Fragen zum Kommunikationserfolg
Griepentrog, Wolfgang
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2017
Anspruch, Bedeutung und Nutzen der Due Diligence in der Kommunikation -- Aufbau, Struktur und Bewertungskriterien -- Fragenkatalog entlang von 10 Prüfbausteinen -- Anregungen zum Umgang mit den Ergebnissen.
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