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person:"Plassmann, Hilke"
~isPartOf:"International advertising and communication : current insights and empirical findings"
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International advertising and communication : current insights and empirical findings
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Marketing : ZFP ; journal of research and management
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Neuroökonomie : Grundlagen - Methoden - Anwendungen
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Neuroökonomie : neue Theorien zu Konsum, Marketing und emotionalem Verhalten in der Ökonomie
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A window to the consumer's mind : application of functional brain imaging techniques to advertising research
Ahlert, Dieter
;
Kenning, Peter
;
Plassmann, Hilke
- In:
International advertising and communication : current …
,
(pp. 163-178)
.
2006
Persistent link: https://www.econbiz.de/10003378119
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