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person:"Poels, Karolien"
~isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
~person:"Romaniuk, Jenni"
~person:"Terlutter, Ralf"
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Advertising effects
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Deutschland
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Germany
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Werbewirkung
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Consumer behaviour
2
Estimation
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Konsumentenverhalten
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Schätzung
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Comparison
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Poels, Karolien
Romaniuk, Jenni
Terlutter, Ralf
Diehl, Sandra
3
Esch, Franz-Rudolf
3
Silberer, Günter
3
Weinberg, Peter
3
Mueller, Barbara
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
Journal of advertising research
8
International journal of advertising : the quarterly review of marketing communications
4
Journal of advertising : official publication of the American Academy of Advertising
4
International journal of advertising : the review of marketing communications
3
Breaking new ground in theory and practice
2
Cutting edge international research
2
European journal of marketing : EJM
2
International advertising and communication : current insights and empirical findings
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of marketing communications
2
Advertising in new formats and media : current research and implications for marketers
1
Australasian marketing journal
1
Der Markt : international journal of marketing
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Journal of business research : JBR
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of current issues and research in advertising
1
Journal of media business studies
1
Journal of retailing and consumer services
1
KUL Working Paper
1
MO
1
Marketing : ZFP ; journal of research and management
1
Marketing letters : a journal of research in marketing
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
1
SpringerLink / Bücher
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
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ECONIS (ZBW)
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1
Comparing the influence of media-based and non media-based factors on consumer purchasing behavior : an approach using the diary method
Diehl, Sandra
;
Terlutter, Ralf
;
Weinberg, Peter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 31-40)
.
2005
Persistent link: https://www.econbiz.de/10003353593
Saved in:
2
The influence of culture on responses to assertiveness in advertising messages
Terlutter, Ralf
;
Mueller, Barbara
;
Diehl, Sandra
- In:
Advertising and communication : proceedings 4th …
,
(pp. 183-192)
.
2005
Persistent link: https://www.econbiz.de/10003353799
Saved in:
3
Differences in the influence of media-based and non media-based determinants of purchasing behavior due to differences in personality
Diehl, Sandra
;
Terlutter, Ralf
;
Weinberg, Peter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 267-277)
.
2005
Persistent link: https://www.econbiz.de/10003353829
Saved in:
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