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person:"Poels, Karolien"
~isPartOf:"Journal of business research : JBR"
~person:"Hudders, Liselot"
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Poels, Karolien
Hudders, Liselot
Dens, Nathalie
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Huhmann, Bruce A.
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Pelsmacker, Patrick de
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Journal of business research : JBR
Journal of advertising : official publication of the American Academy of Advertising
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Advertising in new formats and media : current research and implications for marketers
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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Hope and self-regulatory goals applied to an advertising context : promoting prevention stimulates goal-directed behavior
Poels, Karolien
;
Dewitte, Siegfried
- In:
Journal of business research : JBR
61
(
2008
)
10
,
pp. 1030-1040
Persistent link: https://www.econbiz.de/10003766338
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