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person:"Poels, Karolien"
~person:"Hudders, Liselot"
~subject:"Television advertising"
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Search: subject_exact:"Werbekontaktanalyse"
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Television advertising
Advertising effects
31
Werbewirkung
31
Advertising
17
Werbung
17
Consumer behaviour
13
Konsumentenverhalten
13
Internet marketing
11
Online-Marketing
11
Children
10
Kinder
10
Target group
9
Zielgruppe
9
Jugendliche
6
Product Placement
6
Product placement
6
Youth
6
Computerspiel
5
Video game
5
Brand management
4
Emotion
4
Fernsehwerbung
4
Markenführung
4
Social Web
4
Social web
4
Advertising literacy
3
Analphabetismus
3
Corporate disclosure
3
Gender
3
Geschlecht
3
Illiteracy
3
Native advertising
3
Sponsoring
3
Sponsorship
3
Unternehmenspublizität
3
Auskunftspflicht
2
Bibliometrics
2
Bibliometrie
2
Brand image
2
Cognition
2
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Poels, Karolien
Hudders, Liselot
Wilbur, Kenneth C.
12
Bellman, Steven
11
Pelsmacker, Patrick de
10
Varan, Duane
9
Bakir, Aysen
6
Cantoni, Davide
6
Cauberghe, Verolien
6
Chesnes, Matthew
6
Dens, Nathalie
6
Jeong, Yongick
6
Jin, Ginger Zhe
6
Bursztyn, Leonardo
5
Grossman, Michael
5
Kent, Robert J.
5
Tekin, Erdal
5
Verhellen, Yann
5
Wada, Roy
5
Beal, Virginia
4
Guitart, Ivan A.
4
Joo, Mingyu
4
Marshall, John
4
Neijens, Peter C.
4
Reijmersdal, Eva A. van
4
Reinares, Pedro
4
Romaniuk, Jenni
4
Schweidel, David A.
4
Wooley, Brooke
4
Arrazola Vacas, María
3
Bijmolt, Tammo H. A.
3
Boerman, Sophie C.
3
Fossen, Beth L.
3
Hartmann, Wesley R.
3
Hartnett, Nicole
3
Hevia Payá, José de
3
Huber, Frank
3
Kempe, David
3
Kennedy, Rachel
3
Klapper, Daniel
3
Rask, Amy
3
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International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
4
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1
Disclosure of vlog advertising targeted to children
De Jans, Steffi
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012432329
Saved in:
2
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
3
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
4
The impact of media multitasking on the cognitive and attitudinal responses to television commercials : the moderating role of type of advertising appeal
Kazakova, Snezhanka
;
Cauberghe, Verolien
;
Hudders, Liselot
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 403-416
Persistent link: https://www.econbiz.de/10011633841
Saved in:
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