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person:"Poels, Karolien"
~person:"Matthes, Jörg"
~person:"Yoon, Hye Jin"
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Search: subject_exact:"Werbekontaktanalyse"
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Advertising effects
43
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Poels, Karolien
Matthes, Jörg
Yoon, Hye Jin
Gierl, Heribert
54
Pelsmacker, Patrick de
53
Dens, Nathalie
31
Esch, Franz-Rudolf
30
Eisend, Martin
26
Diehl, Sandra
22
Taylor, Charles Raymond
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Septianto, Felix
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Reijmersdal, Eva A. van
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Terlutter, Ralf
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18
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Hudders, Liselot
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Mueller, Barbara
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Stafford, Marla Royne
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Romaniuk, Jenni
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Smit, Edith G.
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Torres, Ivonne M.
16
Chan, Kara
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Muehling, Darrel D.
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Phau, Ian
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Rosengren, Sara
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Roy, Subhadip
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Varan, Duane
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Tucker, Catherine
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Choi, Yung Kyun
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Ilicic, Jasmina
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Kaiser, Harry M.
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Kennedy, Rachel
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Pauwels, Koen
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Rozendaal, Esther
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Wilson, Rick T.
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Bakir, Aysen
12
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Cauberghe, Verolien
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International journal of advertising : the review of marketing communications
11
International journal of advertising : the quarterly review of marketing communications
8
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of business research : JBR
2
Journal of current issues and research in advertising : JCIRA
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Journal of marketing communications
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Advertising in new formats and media : current research and implications for marketers
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Journal of consumer behaviour : an international research review
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ECONIS (ZBW)
43
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1
Comparing the effects of greenwashing claims in environmental airline advertising : perceived greenwashing, brand evaluation, and flight shame
Neureiter, Ariadne
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 461-487
Persistent link: https://www.econbiz.de/10014295201
Saved in:
2
Does congruency matter for online green demarketing campaigns? : examining the effects of retargeting display ads embedded in different browsing contexts
Yoon, Hye Jin
;
Lee, Yoon-Joo
;
Sun, Shuoya
;
Joo, Jinho
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 882-900
Persistent link: https://www.econbiz.de/10014428184
Saved in:
3
Will humor increase the effectiveness of human papillomavirus (HPV) advertising? : exploring the role of humor, STD information, and knowledge
Yoon, Hye Jin
;
Kim, Eunjin
;
Choi, Sung In
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 491-509
Persistent link: https://www.econbiz.de/10014321983
Saved in:
4
Native advertising relevance effects and the moderating role of attitudes toward social networking sites
Yoon, Hye Jin
;
Huang, Yan
;
Yim, Mark Yi-Cheon
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10014313209
Saved in:
5
Prosocial native advertising on social media : effects of ad-context congruence, ad position and ad type
Huang, Yan
;
Yoon, Hye Jin
- In:
Journal of social marketing : JSOCM
12
(
2022
)
2
,
pp. 105-123
Persistent link: https://www.econbiz.de/10013274397
Saved in:
6
Comedic violence in advertising : cultural third-person effects among U.S., Korean, and Croatian consumers
Yoon, Hye Jin
;
Yoon, Sukki
;
Zdravkovic, Srdan
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1047-1072
Persistent link: https://www.econbiz.de/10012650622
Saved in:
7
Disclosing product placement in audiovisual media services : a practical and scientific perspective on the implementation of disclosures across the European Union
Spielvogel, Ines
;
Naderer, Brigitte
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 5-25
Persistent link: https://www.econbiz.de/10012498498
Saved in:
8
It is just a spoof : spoof placements and their impact on conceptual persuasion knowledge, brand memory, and brand evaluation
Naderer, Brigitte
;
Matthes, Jörg
;
Bintinger, Simone
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10012498504
Saved in:
9
Moving towards transparency for native advertisements on news websites : a test of more detailed disclosures
Krouwer, Simone
;
Poels, Karolien
;
Paulussen, Steve
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 51-73
Persistent link: https://www.econbiz.de/10012200472
Saved in:
10
User generated content presenting brands on social media increases young adults' purchase intention
Mayrhofer, Mira
;
Matthes, Jörg
;
Einwiller, Sabine
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 166-186
Persistent link: https://www.econbiz.de/10012200476
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