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person:"Probert, Jocelyn"
~person:"Cedrola, Elena"
~type_genre:"Book section"
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Bekleidungsindustrie
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Probert, Jocelyn
Cedrola, Elena
Choi, Tsan-Ming
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Easey, Mike
5
Mogaji, Emmanuel
4
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3
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
2
Fashion brand internationalization : opportunities and challenges
2
Change in SMEs : towards a new European capitalism? ; [based on a conference of the Collaborative Research Center 580, German Research Association that took place at the Friedrich-Schiller-University of Jena in 2007]
1
Fashion branding and communication : core strategies of European luxury brands
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Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
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ECONIS (ZBW)
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1
Blockchain: technology transforming the fashion industry
Cedrola, Elena
;
Kulaga, Barbara
;
Pomi, Grazia Li
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 27-46)
.
2024
Persistent link: https://www.econbiz.de/10014529062
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2
Fashion and gamification
Cedrola, Elena
;
Giovannetti, Marta
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 423-442)
.
2024
Persistent link: https://www.econbiz.de/10014529126
Saved in:
3
Becoming a fashion blogger entrepreneur : the case of Chiara Ferragni
Bazaki, Eirini
;
Cedrola, Elena
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 91-116)
.
2023
Persistent link: https://www.econbiz.de/10013542134
Saved in:
4
Brands as core assets : trends and challenges of branding in fashion business
Jin, Byoungho
;
Cedrola, Elena
- In:
Fashion branding and communication : core strategies of …
,
(pp. 1-39)
.
2017
Persistent link: https://www.econbiz.de/10014547468
Saved in:
5
Overview of fashion brand internationalization : theories and trends
Jin, Byoungho
;
Cedrola, Elena
- In:
Fashion brand internationalization : opportunities and …
,
(pp. 1-30)
.
2016
Persistent link: https://www.econbiz.de/10011500851
Saved in:
6
Ermenegildo Zegna : when family values guide global expansion in the luxury industry
Cedrola, Elena
;
Silchenke, Ksenia
- In:
Fashion brand internationalization : opportunities and …
,
(pp. 31-64)
.
2016
Persistent link: https://www.econbiz.de/10011500853
Saved in:
7
SMEs in the global economy : a comparison of the global production networks of German and British clothing firms
Lane, Christel
;
Probert, Jocelyn
- In:
Change in SMEs : towards a new European capitalism? ; …
,
(pp. 135 - 151)
.
2008
Persistent link: https://www.econbiz.de/10014561736
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