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person:"Rajagopal"
~isPartOf:"Marketing intelligence & planning"
~person:"Kumar, Vikas"
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Consumer behaviour
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Brand
2
Brand image
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Rajagopal
Kumar, Vikas
Phau, Ian
8
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5
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Chan, Ricky Y. K.
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Deb, Madhurima
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Marketing intelligence & planning
International journal of business innovation and research
7
International journal of business competition and growth : IJBCG
4
International journal of business excellence
4
International journal of business innovation and research : IJBIR
4
Journal of retailing and consumer services
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
International journal of productivity and quality management : IJPQM
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International journal of services and operations management : IJSOM
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Journal of transnational management : the official journal of the International Management Development Association
2
Premier reference source
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Springer eBook Collection
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2007 Business & Economics Society International Conference ; Vol. 2
1
Business strategy and the environment
1
Consumer Behavior Collection
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Dexterity in global business : a cross-dimensional analysis
1
European business review
1
Global business & economics review
1
Global economic studies series
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Handbook on cross-cultural marketing
1
International journal of business excellence : IJBEX
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International journal of economics and business research
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International journal of electronic marketing and retailing : IJEMR
1
International journal of emerging markets
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International journal of leisure and tourism marketing : IJLTM
1
International journal of management practice : IJMP
1
International journal of retail & distribution management
1
International journal of services and operations management
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Journal of business research : JBR
1
Journal of consumer marketing
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Journal of customer behaviour
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Journal of food products marketing
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Journal of global marketing
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Journal of international consumer marketing
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Journal of internet commerce
1
Journal of promotion management : JPM
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Journal of promotion management : innovations in planning and applied research
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Journal of retailing
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Journal of strategic marketing
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Journal of vacation marketing : an international journal
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ECONIS (ZBW)
3
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1
Brand ethicality as a driver of psychological, affective and behavioral response to a brand
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1178-1196
Persistent link: https://www.econbiz.de/10014428930
Saved in:
2
Impact of retailing technology during business shutdown
Rajagopal
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 441-459
Persistent link: https://www.econbiz.de/10013393441
Saved in:
3
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
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