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person:"Rotfeld, Herbert Jack"
~person:"Kind, Hans Jarle"
~subject:"Konsumentenverhalten"
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Advertising regulation
5
Werbebeschränkung
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Jean J. Boddewyn
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Rotfeld, Herbert Jack
Kind, Hans Jarle
Eisenberg, Matthew
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Avery, Rosemary J.
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International studies of management and organization
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Confusions, contexts, and foundations for understanding advertising regulation as related to the research of Jean J. Boddewyn
Rotfeld, Herbert Jack
- In:
International studies of management and organization
40
(
2010
)
4
,
pp. 94-103
Persistent link: https://www.econbiz.de/10008825750
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