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person:"Rotfeld, Herbert Jack"
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Advertising regulation
8
Werbebeschränkung
8
USA
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United States
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Advertising
4
Werbung
4
Regulation
3
Regulierung
3
Consumer behaviour
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1879-2009
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Advertising law and regulation
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Disguised advertising
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Gesundheitsrisiko
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Jean J. Boddewyn
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Kinder
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Marketing
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Misleading advertising
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Testimonials and endorsements
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Verbraucherschutz
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deception
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Rotfeld, Herbert Jack
Petty, Ross D.
Saffer, Henry
8
Eisenberg, Matthew
7
Griffith, Rachel
7
Nelson, Jon P.
7
Waldfogel, Joel
7
Asker, John
6
Avery, Rosemary J.
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Bar-Isaac, Heski
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Dubois, Pierre
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Nelson, Jon Paul
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O'Connell, Martin
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Eagle, Lynne C.
5
Nickel, Volker
5
Tremblay, Victor J.
5
Andreoni, James
4
Boddewyn, Jean J.
4
Crawford, Gregory S.
4
Deer, Lachlan
4
Greiner, Tanja
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Ishida, Junichiro
4
Rhodes, Andrew
4
Smith, Jeremy
4
Takahara, Tsuyoshi
4
Taylor, Charles Raymond
4
Armstrong, Jon Scott
3
Braun, Günther E.
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Cawley, John
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Cawley, John H.
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Dahl, Stephan
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De Bruin, Anne
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Green, Kesten C.
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Kind, Hans Jarle
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Langford, Paul
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Milyo, Jeffrey
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Piccolo, Salvatore
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Rao, Anita
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Ryan, Johnny
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Journal of advertising : official publication of the American Academy of Advertising
2
Journal of historical research in marketing
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
International studies of management and organization
1
The Sage handbook of advertising
1
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ECONIS (ZBW)
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1
"Natural" claims in food advertising : policy implications of filling the regulatory void with consumer class action lawsuits
Petty, Ross D.
- In:
Journal of public policy & marketing : JPP & M ; an …
34
(
2015
)
1
,
pp. 131-141
Persistent link: https://www.econbiz.de/10011293425
Saved in:
2
The historic development of modern US advertising regulation
Petty, Ross D.
- In:
Journal of historical research in marketing
7
(
2015
)
4
,
pp. 524-548
Persistent link: https://www.econbiz.de/10011448293
Saved in:
3
From puffery to penalties : a historical analysis of US masked marketing public policy concerns
Petty, Ross D.
- In:
Journal of historical research in marketing
5
(
2013
)
1
,
pp. 10-26
Persistent link: https://www.econbiz.de/10009758525
Saved in:
4
Confusions, contexts, and foundations for understanding advertising regulation as related to the research of Jean J. Boddewyn
Rotfeld, Herbert Jack
- In:
International studies of management and organization
40
(
2010
)
4
,
pp. 94-103
Persistent link: https://www.econbiz.de/10008825750
Saved in:
5
The advertising regulation and self-regulation issues ripped from the headlines with (sometimes missed) opportunities for disciplined multidisciplinary research
Rotfeld, Herbert Jack
;
Taylor, Charles Raymond
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 5-14
Persistent link: https://www.econbiz.de/10003931087
Saved in:
6
The use of dead celebrities in advertising and marketing : balancing interests in the right of publicity
Petty, Ross D.
;
D'Rozario, Denver
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 37-49
Persistent link: https://www.econbiz.de/10003931115
Saved in:
7
Taming the obesity beast : children, marketing, and public policy considerations
Seiders, Kathleen
;
Petty, Ross D.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 236-242
Persistent link: https://www.econbiz.de/10003672128
Saved in:
8
Advertising regulation
Richards, Jef I.
;
Petty, Ross D.
- In:
The Sage handbook of advertising
,
(pp. 383-397)
.
2007
Persistent link: https://www.econbiz.de/10003570567
Saved in:
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