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person:"Ruseski, Jane E."
~person:"Kim, Yu Kyoum"
~subject:"Confidence"
~subject:"Sport event"
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Confidence
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Ruseski, Jane E.
Kim, Yu Kyoum
Maennig, Wolfgang
18
Parent, Milena M.
11
Szymanski, Stefan
9
Wicker, Pamela
9
Funk, Daniel C.
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
European Sport management quarterly : ESMQ
1
International journal of sport management and marketing : IJSMM
1
International journal of sports marketing & sponsorship
1
Journal of management & organization : journal of Australian and New Zealand Academy of Management
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ECONIS (ZBW)
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1
Why do(n't) young people watch the Olympics? : a comparison of motives and constraints for attendance and media viewing
Kim, Jeeyoon
;
Kim, Yu Kyoum
- In:
International journal of sport management and marketing …
21
(
2021
)
5/6
,
pp. 386-409
Persistent link: https://www.econbiz.de/10012800956
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2
Meta-analytic review of sport consumption: factors affecting attendance to sporting events
Kim, Yu Kyoum
;
Magnusen, Marshall
;
Kim, Minjung
;
Lee, …
- In:
Sport marketing quarterly : preferred journal of the …
28
(
2019
)
3
,
pp. 117-134
Persistent link: https://www.econbiz.de/10012153229
Saved in:
3
Sport fans in a "smart sport" (SS) age : drivers of smartphone use for sport consumption
Ha, Jae-Pil
;
Kang, Sun J.
;
Kim, Yu Kyoum
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 281-297
Persistent link: https://www.econbiz.de/10011781793
Saved in:
4
Perceived corporate social responsibility and donor behavior in college athletics : the mediating effects of trust and commitment
Ko, Yong Jae
;
Rhee, Yong Chae
;
Kim, Yu Kyoum
;
Kim, Taeho
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
2
,
pp. 73-85
Persistent link: https://www.econbiz.de/10010383804
Saved in:
5
A relationship marketing catalyst : the salience of reciprocity to sport organization ; sport consumer relationships
Magnusen, Marshall
;
Kim, Jun Woo
;
Kim, Yu Kyoum
- In:
European Sport management quarterly : ESMQ
12
(
2012
)
5
,
pp. 501-524
Persistent link: https://www.econbiz.de/10009691098
Saved in:
6
The impact of cause-related marketing (CRM) in spectator sport
Kim, Ki Tak
;
Kwak, Dae Hee
;
Kim, Yu Kyoum
- In:
Journal of management & organization : journal of …
16
(
2010
)
4
,
pp. 515-527
Persistent link: https://www.econbiz.de/10008826449
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