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person:"Russell, Cristel Antonia"
~person:"Avramova, Yana R."
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Product Placement
11
Product placement
11
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Werbewirkung
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5
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Russell, Cristel Antonia
Avramova, Yana R.
Pelsmacker, Patrick de
15
Reijmersdal, Eva A. van
13
Dens, Nathalie
12
Matthes, Jörg
10
Naderer, Brigitte
8
Chen, Huan
7
Boerman, Sophie C.
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Hudders, Liselot
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Sung, Yongjun
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5
Cauberghe, Verolien
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Chan, Fanny Fong Yee
5
Chan, Fong Yee
5
De Gregorio, Federico
5
Schramm, Holger
5
Verhellen, Yann
5
Davtyan, Davit
4
Erenburg, Grigori
4
Gistri, Giacomo
4
Lehu, Jean-Marc
4
Lowe, Ben
4
Natarajan, Thamaraiselvan
4
Redondo, Ignacio
4
Sabour, Nadia I.
4
Uslay, Can
4
Alcalde, José
3
Auer, Manfred
3
Burmann, Christoph
3
Cauberghe, Veroline
3
Coker, Kesha K.
3
Gabszewicz, Jean Jaskold
3
Harbrücker, Ulrich
3
Hermann, Anastasia
3
Hormuth, Steffen
3
Kalweit, Udo
3
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3
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International journal of advertising : the quarterly review of marketing communications
3
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2
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1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of current issues and research in advertising : JCIRA
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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1
Brand placement across media : the interaction of placement modality and frequency in film versus text
Avramova, Yana R.
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of business research : JBR
128
(
2021
),
pp. 20-30
Persistent link: https://www.econbiz.de/10012494434
Saved in:
2
Expanding the agenda of research on product placement : a commercial intertext
Russell, Cristel Antonia
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 38-48
Persistent link: https://www.econbiz.de/10012201392
Saved in:
3
How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
4
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
5
Hedonic contamination of entertainment : how exposure to advertising in movies and television taints subsequent entertainment experiences
Russell, Cristel Antonia
;
Russell, Dale W.
;
Morales, …
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 38-52
Persistent link: https://www.econbiz.de/10011707660
Saved in:
6
Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
7
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
Saved in:
8
The moderating role of social norms on the effects of product placement in television fiction : a field study in Brazil
Noguti, Valeria
;
Russell, Cristel Antonia
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 20-34
Persistent link: https://www.econbiz.de/10011304692
Saved in:
9
Normative influences on product placement effects : alcohol brands in television series and the influence of presumed influence
Noguti, Valeria
;
Russell, Cristel Antonia
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 46-62
Persistent link: https://www.econbiz.de/10010344090
Saved in:
10
The importance of the social context on the impact of product placements
Noguti, Valeria
;
Russell, Cristel Antonia
- In:
The changing roles of advertising : [extended versions …
,
(pp. 115-130)
.
2013
Persistent link: https://www.econbiz.de/10009773045
Saved in:
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