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person:"Rutherford, Brian N."
~person:"Bagozzi, Richard P."
~person:"Verbeke, Willem J. M. I."
~subject:"Verkauf"
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Verkauf
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Rutherford, Brian N.
Bagozzi, Richard P.
Verbeke, Willem J. M. I.
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The journal of business & industrial marketing
2
Bringing technology to market: trends, cases, solutions
1
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ECONIS (ZBW)
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Stages of the international industrial sales process
Rutherford, Brian N.
;
Matthews, Ryan L.
- In:
The journal of business & industrial marketing
39
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014472699
Saved in:
2
Single versus multiple salesforce go-to-market strategy : the impact of sales orientation on conflict, salesperson-owned loyalty and buyer-exit propensity
Anaza, Nwamaka A.
;
Rutherford, Brian N.
;
Wu, Gavin Jiayun
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
3
,
pp. 680-697
Persistent link: https://www.econbiz.de/10013539371
Saved in:
3
Organizing the sales force
Johnston, Wesley J.
;
Rutherford, Brian N.
- In:
Bringing technology to market: trends, cases, solutions
,
(pp. 87-103)
.
2007
Persistent link: https://www.econbiz.de/10003439215
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