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person:"Süssmuth, Bernd"
~person:"Kahn, Barbara E."
~type_genre:"Article in journal"
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Search: subject_exact:"Wahrnehmungsmessung"
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Süssmuth, Bernd
Kahn, Barbara E.
Han, Heesup
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9
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6
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Using visual design to improve customer perceptions of online assortments
Kahn, Barbara E.
- In:
Journal of retailing
93
(
2017
)
1
,
pp. 29-42
Persistent link: https://www.econbiz.de/10011704679
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2
The completeness heuristic : product shape completeness influences size perceptions, preference, and consumption
Sevilla, Julio
;
Kahn, Barbara E.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 57-68
Persistent link: https://www.econbiz.de/10010349038
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3
A different look at Lenin's legacy : social capital and risk taking in the Two Germanies
Heineck, Guido
;
Süssmuth, Bernd
- In:
Journal of comparative economics : the journal of the …
41
(
2013
)
3
,
pp. 789-803
Persistent link: https://www.econbiz.de/10010229677
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4
The hot-cold decision triangle : a framework for healthier choices
Yang, Haiyang
;
Carmon, Ziv
;
Kahn, Barbara E.
;
Malani, Anup
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
2
,
pp. 457-472
Persistent link: https://www.econbiz.de/10009565406
Saved in:
5
Is your product on the right side? : the "location effect" on perceived product heaviness and package evaluation
Deng, Xiaoyan
;
Kahn, Barbara E.
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 725-738
Persistent link: https://www.econbiz.de/10003926905
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