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person:"Saha, Goutam"
~person:"Damianov, Damian Stefanov"
~person:"Liu, Jonathan"
~subject:"National culture"
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Surrogate brands : the pull to adopt an "other" nation, via sports merchandise
Wilson, Jonathan A. J.
;
Liu, Jonathan
- In:
International journal of sport management and marketing …
11
(
2012
)
3/4
,
pp. 172-192
Persistent link: https://www.econbiz.de/10009574581
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