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person:"Sattler, Henrik"
~isPartOf:"Journal of business economics : JBE"
~person:"De Chernatony, Leslie"
~person:"Ko, Eunju"
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Brand image
3
Brand management
3
Markenführung
3
Markenimage
3
Brand extension
2
Markentransfer
2
Advertising effects
1
Attitude-based partner fit
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Brand
1
Brand alliances
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Brand contrast effects
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Celebrity endorsement
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Consumer behaviour
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Deutschland
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Product-based partner fit
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Sattler, Henrik
De Chernatony, Leslie
Ko, Eunju
Völckner, Franziska
3
Schnittka, Oliver
2
Bekk, Magdalena
1
Boztuğ, Yasemin
1
Brosi, Prisca
1
Erfgen, Carsten
1
Herm, Steffen
1
Herrmann, Andreas
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Hildebrandt, Lutz
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Huber, Frank
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Johnen, Marius
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Landes, Miriam
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Moser, Klaus
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Journal of business economics : JBE
Journal of business research : JBR
18
Working paper series / The City University Business School
5
International journal of advertising : the review of marketing communications
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
European journal of marketing : EJM
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Schmalenbach business review : sbr
3
Working paper series / City University Business School
3
Asia Pacific journal of marketing and logistics
2
Brand management ; Vol. 4
2
Die Betriebswirtschaft : DBW
2
International journal of advertising : the quarterly review of marketing communications
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Kohlhammer Edition Marketing
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Management von Forschung, Entwicklung und Innovation
2
The journal of product & brand management
2
The service industries journal
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CIM professional
1
Corporate brand and corporate reputation
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
EBSCOhost eBook Collection
1
Edition Marketing
1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
Essays on interfirm and intrafirm brand combinations
1
European management journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Innovationsforschung und Technologiemanagement : Konzepte, Strategien, Fallbeispiele ; [Symposium zum Gedenken an Prof. Dr. Stephan Schrader am 2. Juli 1998]
1
International journal of retail & distribution management
1
Journal of business economics and management
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of euromarketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing management : MM
1
Kohlhammer-Edition Marketing
1
Marketing : ZFP ; journal of research and management
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
The international journal of bank marketing : IJBM
1
The international library of management
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ECONIS (ZBW)
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1
The impact of different fit dimensions on spillover effects in brand alliances
Schnittka, Oliver
;
Johnen, Marius
;
Völckner, Franziska
; …
- In:
Journal of business economics : JBE
87
(
2017
)
7
,
pp. 899-925
Persistent link: https://www.econbiz.de/10011758051
Saved in:
2
How celebrity endorsers enhance parent brand extendibility to low similarity brand extensions
Erfgen, Carsten
;
Sattler, Henrik
;
Schnittka, Oliver
- In:
Journal of business economics : JBE
85
(
2015
)
5
,
pp. 479-504
Persistent link: https://www.econbiz.de/10011283796
Saved in:
3
Bestimmungsfaktoren des Markentransfererfolges : eine Replikation der Studie von Zatloukal (2002)
Sattler, Henrik
;
Völckner, Franziska
- In:
Journal of business economics : JBE
73
(
2003
)
10
,
pp. 1077-1102
Persistent link: https://www.econbiz.de/10001813931
Saved in:
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