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person:"Sattler, Henrik"
~person:"De Chernatony, Leslie"
~person:"Ko, Eunju"
~subject:"Marketing management"
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Marketing management
Brand management
96
Markenführung
96
Markenartikel
45
Consumer behaviour
44
Konsumentenverhalten
44
Brand
43
Brand image
42
Markenimage
42
Luxury goods
18
Luxusgüter
18
Markenpolitik
15
Beziehungsmarketing
12
Fashion
12
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12
Relationship marketing
12
Advertising effects
11
Werbewirkung
11
Marketingmanagement
10
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7
Germany
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Sattler, Henrik
De Chernatony, Leslie
Ko, Eunju
Keller, Kevin Lane
18
Melewar, T. C.
14
Laukkanen, Tommi
9
Baumgarth, Carsten
7
Kitchen, Philip J.
7
O'Cass, Aron
7
Urde, Mats
7
Aaker, David A.
6
Adeola, Ogechi
6
Balmer, John M. T.
6
Burmann, Christoph
6
Foroudi, Pantea
6
Hirvonen, Saku
6
MacInnis, Deborah J.
6
Reijonen, Helen
6
Šerić, Maja
6
Balmer, John M.T.
5
Bruhn, Manfred
5
Chan-Olmsted, Sylvia M.
5
Meffert, Heribert
5
Merrilees, Bill
5
Bang Nguyen Viet
4
Bang, Nguyen
4
Cuneo, Andres
4
Gupta, Suraksha
4
Hinson, Robert
4
Loureiro, Sandra Maria Correia
4
Martínez-López, Francisco J.
4
Mingione, Michela
4
Mutum, Dilip S.
4
Ozuem, Wilson
4
Park, C. Whan
4
Pitt, Leyland F.
4
Sakkthivel, A. M.
4
Schultz, Don E.
4
Srivastava, R. K.
4
Tuominen, Sasu
4
Woisetschläger, David
4
Wymer, Walter
4
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Journal of business research : JBR
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
European management journal
1
Management von Forschung, Entwicklung und Innovation
1
Working paper series / The City University Business School
1
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ECONIS (ZBW)
10
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Contactless marketing management of fashion brands in the digital age
Cho, Minjung
;
Yun, Hyesu
;
Ko, Eunju
- In:
European management journal
41
(
2023
)
4
,
pp. 512-520
Persistent link: https://www.econbiz.de/10014437749
Saved in:
2
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
3
Bridging Asia and the world : searching for academic excellence and best practice in marketing and management
Ko, Eunju
- In:
Journal of business research : JBR
124
(
2021
),
pp. 813-817
Persistent link: https://www.econbiz.de/10012494024
Saved in:
4
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
5
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Saved in:
6
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
7
Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing
Kin, Kyulim
;
Ko, Eunju
;
Lee, Mi-ah
;
Mattila, Pekka
; …
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 350-364
Persistent link: https://www.econbiz.de/10010408194
Saved in:
8
From brand vision to brand evaluation : strategically building and sustaining brands
De Chernatony, Leslie
-
2001
Persistent link: https://www.econbiz.de/10001546612
Saved in:
9
Monetäre Bewertung von Markenstrategien für neue Produkte
Sattler, Henrik
-
1997
Persistent link: https://www.econbiz.de/10000613145
Saved in:
10
Evaluating the underlying dimensions of brands in product and services markets
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131939
Saved in:
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