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person:"Sayer, Derek"
~person:"Andrzejewski, Susan A."
~person:"Ladeira, Wagner Junior"
~person:"Schmidt, Alfred"
~subject:"Consumer behaviour"
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Consumer behaviour
Materialismus
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Sayer, Derek
Andrzejewski, Susan A.
Ladeira, Wagner Junior
Schmidt, Alfred
Belk, Russell W.
4
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4
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Susceptibility to advertising and perceived friend norms : a meta-analysis of materialism in youths "meta-analysis of materialism in youths"
Santini, Fernando de Oliveira
;
Ladeira, Wagner Junior
; …
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 178-197
Persistent link: https://www.econbiz.de/10011875371
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2
Consumption among Brazilian women and the role of persuation : an analysis of hedonic/utilitarian values in a materialistic scenario
Ladeira, Wagner Junior
;
Lubeck, Rafael Mendes
;
Araujo, …
- In:
Journal of management and strategy : JMS
4
(
2013
)
2
,
pp. 26-33
Persistent link: https://www.econbiz.de/10010227770
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3
An examination of the relationships between materialism, conspicuous consumption, impulse buying, and brand loyalty
Podoshen, Jeffrey S.
;
Andrzejewski, Susan A.
- In:
Journal of marketing theory and practice
20
(
2012
)
3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10009619145
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