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person:"Schäffer, Utz"
~person:"Clausen, Lydia"
~person:"Madsen, Dag Øivind"
~subject:"Relationship marketing"
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Search: subject_exact:"BSC (Balanced Scorecard)"
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Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
1
Innovation performance accounting : financing decisions and risk assessment of innovation processes
1
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ECONIS (ZBW)
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Vorüberlegungen zur Entwicklung eines Internationalen Marketingcontrollings im Rahmen des Berliner Balanced Storecard Ansatzes
Schmeisser, Wilhelm
;
Clausen, Lydia
- In:
Herausforderungen der internationalen marktorientierten …
,
(pp. 351-383)
.
2011
Persistent link: https://www.econbiz.de/10008842223
Saved in:
2
Innovation marketing profitability analysis within the framework of the Berlin Balanced Scorecard approach from the point of view of a finance-oriented customer value analysis
Schmeisser, Wilhelm
;
Clausen, Lydia
;
Schindler, Falko
- In:
Innovation performance accounting : financing decisions …
,
(pp. 405-449)
.
2010
Persistent link: https://www.econbiz.de/10003980362
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