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person:"Schanzenbach, Diane Whitmore"
~isPartOf:"International journal of hospitality management"
~person:"Tanford, Sarah"
~subject:"Wechselverhalten"
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Wechselverhalten
Beziehungsmarketing
2
Kundenbindungsprogramm
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Loyalty program
2
Relationship marketing
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Brand attachment
1
Brand image
1
Brand management
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Casino
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Consumer behaviour
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Customer retention
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Customer satisfaction
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Experiment
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Gerechtigkeit
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Hotel industry
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Hotellerie
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Justice
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Konsumentenverhalten
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Kundenbindung
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Kundenzufriedenheit
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Loyalty
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Loyalty intention
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Markenführung
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Markenimage
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Perception
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Perception of fairness
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Reward program
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Switching behaviour
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United States
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Schanzenbach, Diane Whitmore
Tanford, Sarah
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International journal of hospitality management
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of hospitality marketing & management
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ECONIS (ZBW)
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The impact of tier level on attitudinal and behavioral loyalty of hotel reward program members
Tanford, Sarah
- In:
International journal of hospitality management
34
(
2013
),
pp. 285-294
Persistent link: https://www.econbiz.de/10009767500
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