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person:"Schneidewind, Uwe"
~person:"Augustin, Harald"
~person:"Paisarn Muneesawang"
~subject:"Informationstechnik"
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Informationstechnik
Virtual reality
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Carl von Ossietzky Universität Oldenburg
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Immersive marketing technology
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Schneidewind, Uwe
Augustin, Harald
Paisarn Muneesawang
Castells, Manuel
2
Darlin Apasrawirote
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Ferrer-Rosell, Berta
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Frank, Malcolm
2
Idemudia, Efosa C.
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Kobayashi-Hillary, Mark
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Kritcha Yawised
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Maneerut Chatrangsan
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Massimo, David
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Journal of entrepreneurship in emerging economies
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ECONIS (ZBW)
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Turning digital technology to immersive marketing strategy : a strategic perspective on flexibility, agility and adaptability for businesses
Kritcha Yawised
;
Darlin Apasrawirote
;
Maneerut Chatrangsan
- In:
Journal of entrepreneurship in emerging economies
16
(
2024
)
3
,
pp. 742-766
Persistent link: https://www.econbiz.de/10014525420
Saved in:
2
Travelling in the digital world : exploring the adoption of augmented reality (AR) through mobile application in hospitality business sector
Kritcha Yawised
;
Darlin Apasrawirote
;
Maneerut Chatrangsan
- In:
Journal of advances in management research : JAMR
20
(
2023
)
4
,
pp. 599-622
Persistent link: https://www.econbiz.de/10014381002
Saved in:
3
Nutzen, Chancen und Risiken von Kommunikationstechnologien
Augustin, Harald
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10010483912
Saved in:
4
Nachhaltige Informationsgesellschaft : Analyse und Gestaltungsempfehlungen aus Management- und institutioneller Sicht
Schneidewind, Uwe
(
ed.
);
Truscheit, Anke
(
contributor
); …
-
2000
Persistent link: https://www.econbiz.de/10001519144
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