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person:"Schoeneborn, Dennis"
~person:"Gustafsson, Karl Erik"
~person:"Turner, Paaige K."
~person:"Wimmer, Harald"
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Werbe- und Kommunikationsforschung ; [1]
Wagner-Havlicek, Carina
;
Wimmer, Harald
-
2020
-
1. Auflage
Persistent link: https://www.econbiz.de/10012129672
Saved in:
2
Werbe- und Kommunikationsforschung : Methoden - Stärken/Schwächen - Anwendungsbeispiele
Wagner-Havlicek, Carina
;
Wimmer, Harald
-
2020
-
1st ed.
Cover -- 1 Messung der Kommunikations- und Werbewirkung -- 1.1 Bedeutung der Messung der Werbewirkung -- 1.2 Abgrenzung verschiedener Verfahren -- 1.3 Verbale Verfahren der Werbeforschung -- 1.4 Apparative Verfahren der Werbeforschung -- 1.5 Fazit -- 2 Physiologische Aktivierungsmessung -- 2.1...
Persistent link: https://www.econbiz.de/10012320049
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3
Werbe- und Kommunikationsforschung : Methoden - Stärken/Schwächen - Anwendungsbeispiele
Wagner-Havlicek, Carina
;
Wimmer, Harald
-
2020
Persistent link: https://www.econbiz.de/10012815564
Saved in:
4
Strategische Kommunikation im Spannungsfeld zwischen Intention und Emergenz
Wehmeier, Stefan
(
ed.
);
Schoeneborn, Dennis
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011702221
Saved in:
5
Transcending Transmission : Towards a Constitutive Perspective on CSR Communication
Schoeneborn, Dennis
-
2013
Purpose: Extant research on CSR communication primarily relies on a transmission model of communication that treats organizations and communication as distinct phenomena. This approach has been criticized for neglecting the formative role of communication in the emergence of organizations. In...
Persistent link: https://www.econbiz.de/10013087838
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6
The international encyclopedia of organizational communication
Scott, Craig R.
(
ed.
);
Lewis, Laurie K.
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011610360
Saved in:
7
A-C
Scott, Craig R.
(
ed.
);
Lewis, Laurie K.
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011639456
Saved in:
8
D-I
Scott, Craig R.
(
ed.
);
Lewis, Laurie K.
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011639457
Saved in:
9
J-Q
Scott, Craig R.
(
ed.
);
Lewis, Laurie K.
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011639458
Saved in:
10
R-Z
Scott, Craig R.
(
ed.
);
Lewis, Laurie K.
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011639459
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