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person:"Schwarz, Torsten"
~isPartOf:"Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]"
~person:"Okazaki, Shintaro"
~subject:"Konsumentenverhalten"
~subject:"Online-Marketing"
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Konsumentenverhalten
Online-Marketing
Advertising effects
1
Internet marketing
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Kundenbindungsprogramm
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Loyalty program
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Schwarz, Torsten
Okazaki, Shintaro
Buijzen, Moniek
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Campo, Sara
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
Journal of business research : JBR
3
Breaking new ground in theory and practice
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
1
Electronic markets : the international journal on networked business
1
European Advertising Academy
1
International journal of advertising : the quarterly review of marketing communications
1
International marketing review
1
Journal of advertising research
1
Leitfaden
1
Marketing : vor, während und nach der Messe
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
SpringerLink / Bücher
1
The service industries journal
1
Zeitschrift der Unternehmensberatung : ZUb
1
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ECONIS (ZBW)
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Will they come back again? : assessing the effectiveness of QR code campaign
Okazaki, Shintaro
;
Navarro, Ángeles
;
Campo, Sara
- In:
Current insights and future trends : [extended versions …
,
(pp. 209-217)
.
2012
Persistent link: https://www.econbiz.de/10009748098
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