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person:"Schwarz, Torsten"
~person:"Di Virgilio, Francesca"
~person:"Okazaki, Shintaro"
~subject:"Online-Marketing"
~type_genre:"Book section"
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Online-Marketing
Internet marketing
9
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3
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3
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2
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2
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1
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Schwarz, Torsten
Di Virgilio, Francesca
Okazaki, Shintaro
Ratten, Vanessa
7
Camilleri, Mark Anthony
6
El-Gohary, Hatem
6
Kreutzer, Ralf T.
6
Skiera, Bernd
6
Ghosh, Arpita
5
Malthouse, Edward C.
5
Abrams, Zoë
4
Hennigs, Nadine
4
Hinson, Robert
4
Martínez-López, Francisco J.
4
Murphy, Jamie
4
Muthukrishnan, S.
4
Pennington, Robert
4
Rejón-Guardia, Francisco
4
Schulten, Matthias Bernhard
4
Schwemm, Markus
4
Wiedmann, Klaus-Peter
4
Aramendia-Muneta, Maria Elena
3
Bauer, Christoph
3
Bauer, Hans H.
3
Bulander, Rebecca
3
Chhabra, Deepak
3
Constantinides, Efthymios
3
Denga, Edna Mngusughun
3
Diehl, Sandra
3
Doiron, Daniel John
3
Esch, Franz-Rudolf
3
Fantapié Altobelli, Claudia
3
Feldman, Jon
3
Frank, Simon A.
3
Försch, Steffen
3
Gerstmeier, Eva
3
Hajli, Nick
3
Ivens, Björn Sven
3
Klinser, Lukas
3
Kvítková, Zuzana
3
Langner, Sascha
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Breaking new ground in theory and practice
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
1
HR analytics and digital HR practices : digitalization post COVID-19
1
Human resource management and digitalization
1
Knowledge management and competitive advantage : issues and potential solutions
1
Marketing : vor, während und nach der Messe
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
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ECONIS (ZBW)
9
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1
The influence of social media usage on firm performance during the COVID-19 era : an empirical study
Di Virgilio, Francesca
;
Soliman, Mohammad
;
Ul Haq, …
- In:
HR analytics and digital HR practices : digitalization …
,
(pp. 25-50)
.
2022
Persistent link: https://www.econbiz.de/10012872773
Saved in:
2
5G mobile targeting ads
Okazaki, Shintaro
;
Peng, Yue
- In:
Media and change management : creating a path for new …
,
(pp. 479-489)
.
2022
Persistent link: https://www.econbiz.de/10013167461
Saved in:
3
Social media strategy within organizational communication : major open issues and challenges
Di Virgilio, Francesca
;
Valderrama Santomé, Mónica
; …
- In:
Human resource management and digitalization
,
(pp. 207-227)
.
2019
Persistent link: https://www.econbiz.de/10011955441
Saved in:
4
Management of group knowledge and the role of E-WOM for business organizations
Franco, Massimo
;
Di Virgilio, Francesca
;
Di Pietro, Loredana
- In:
Knowledge management and competitive advantage : issues …
,
(pp. 71-89)
.
2014
Persistent link: https://www.econbiz.de/10010196860
Saved in:
5
Unternehmen als Initiatoren eines erweiterten Dialogs
Schwarz, Torsten
- In:
Dialogmarketing im Dialog : Festschrift zum …
,
(pp. 73-98)
.
2013
Persistent link: https://www.econbiz.de/10010416540
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6
Will they come back again? : assessing the effectiveness of QR code campaign
Okazaki, Shintaro
;
Navarro, Ángeles
;
Campo, Sara
- In:
Current insights and future trends : [extended versions …
,
(pp. 209-217)
.
2012
Persistent link: https://www.econbiz.de/10009748098
Saved in:
7
Who's afraid of ubiquitous promotion? : exploring the effects of privacy concerns
Okazaki, Shintaro
;
Navarro-Bailón, Maria Ángeles
- In:
Breaking new ground in theory and practice
,
(pp. 233-245)
.
2011
Persistent link: https://www.econbiz.de/10009380725
Saved in:
8
QR code mobile promotion : an initial inquiry
Okazaki, Shintaro
;
Hirose, Morikazu
;
Li, Hairong
- In:
Breaking new ground in theory and practice
,
(pp. 407-422)
.
2011
Persistent link: https://www.econbiz.de/10009380995
Saved in:
9
Online-Marketing
Schwarz, Torsten
- In:
Marketing : vor, während und nach der Messe
,
(pp. 74-108)
.
2010
Persistent link: https://www.econbiz.de/10003997464
Saved in:
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