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person:"Schwarz, Torsten"
~person:"Edelman, Benjamin"
~person:"Karjaluoto, Heikki"
~subject:"Marketing management"
~type_genre:"Article in journal"
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Schwarz, Torsten
Edelman, Benjamin
Karjaluoto, Heikki
Ko, Eunju
5
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3
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The journal of business & industrial marketing
2
Journal of marketing research : JMR
1
Journal of nonprofit & public sector marketing
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ECONIS (ZBW)
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1
Risk, information, and incentives in online affiliate marketing
Edelman, Benjamin
;
Brandi, Wesley
- In:
Journal of marketing research : JMR
52
(
2015
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10010526414
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2
The role of digital channels in industrial marketing communications
Karjaluoto, Heikki
;
Mustomen, Nora
;
Ulkuniemi, Pauliina
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 703-710
Persistent link: https://www.econbiz.de/10011382374
Saved in:
3
Industrial branding in the digital age
Lipiäinen, Heini Sisko
;
Karjaluoto, Heikki
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 733-741
Persistent link: https://www.econbiz.de/10011382403
Saved in:
4
Targeting young voters in a political campaign : empirical insights into an interactive digital marketing campaign in the 2007 Finnish general election
Leppäniemi, Matti
;
Karjaluoto, Heikki
;
Lehto, Heikki
; …
- In:
Journal of nonprofit & public sector marketing
22
(
2010
)
1
,
pp. 14-37
Persistent link: https://www.econbiz.de/10003974153
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