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person:"Schwarz, Torsten"
~person:"Okazaki, Shintaro"
~subject:"Online-Marketing"
~type_genre:"Book section"
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Online-Marketing
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Schwarz, Torsten
Okazaki, Shintaro
Ratten, Vanessa
7
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6
El-Gohary, Hatem
6
Kreutzer, Ralf T.
6
Skiera, Bernd
6
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Di Virgilio, Francesca
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Diehl, Sandra
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Doiron, Daniel John
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Breaking new ground in theory and practice
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
1
Marketing : vor, während und nach der Messe
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
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ECONIS (ZBW)
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1
5G mobile targeting ads
Okazaki, Shintaro
;
Peng, Yue
- In:
Media and change management : creating a path for new …
,
(pp. 479-489)
.
2022
Persistent link: https://www.econbiz.de/10013167461
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2
Unternehmen als Initiatoren eines erweiterten Dialogs
Schwarz, Torsten
- In:
Dialogmarketing im Dialog : Festschrift zum …
,
(pp. 73-98)
.
2013
Persistent link: https://www.econbiz.de/10010416540
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3
Will they come back again? : assessing the effectiveness of QR code campaign
Okazaki, Shintaro
;
Navarro, Ángeles
;
Campo, Sara
- In:
Current insights and future trends : [extended versions …
,
(pp. 209-217)
.
2012
Persistent link: https://www.econbiz.de/10009748098
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4
Who's afraid of ubiquitous promotion? : exploring the effects of privacy concerns
Okazaki, Shintaro
;
Navarro-Bailón, Maria Ángeles
- In:
Breaking new ground in theory and practice
,
(pp. 233-245)
.
2011
Persistent link: https://www.econbiz.de/10009380725
Saved in:
5
QR code mobile promotion : an initial inquiry
Okazaki, Shintaro
;
Hirose, Morikazu
;
Li, Hairong
- In:
Breaking new ground in theory and practice
,
(pp. 407-422)
.
2011
Persistent link: https://www.econbiz.de/10009380995
Saved in:
6
Online-Marketing
Schwarz, Torsten
- In:
Marketing : vor, während und nach der Messe
,
(pp. 74-108)
.
2010
Persistent link: https://www.econbiz.de/10003997464
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