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person:"Shaffer, Greg Eric"
~person:"Dennis, Charles"
~subject:"Comparative advertising"
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Comparative advertising
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Comparative advertising and in-store displays
Shaffer, Greg Eric
;
Zettelmeyer, Florian
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
6
,
pp. 1144-1156
Persistent link: https://www.econbiz.de/10003909232
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