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person:"Shaffer, Greg Eric"
~person:"Hand, Chris"
~subject:"Vertriebsweg"
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Vertriebsweg
Ladengestaltung
5
Store design
5
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Einzelhandel
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Retail assortment
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Retail trade
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Sortiment
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Comparative advertising
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Consumer behaviour
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Price competition
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Shopper typologies
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Shaffer, Greg Eric
Hand, Chris
Bezes, Christophe
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International journal of retail & distribution management
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Online and store patronage : a typology of grocery shoppers
Harris, Patricia
;
Dall'Olmo Riley, Francesca
;
Riley, Debra
- In:
International journal of retail & distribution management
45
(
2017
)
4
,
pp. 419-445
Persistent link: https://www.econbiz.de/10011640163
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2
Comparative advertising and in-store displays
Shaffer, Greg Eric
;
Zettelmeyer, Florian
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
6
,
pp. 1144-1156
Persistent link: https://www.econbiz.de/10003909232
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