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person:"Simmons, John"
~person:"Huang, Chao-Chin"
~person:"Trinh, Giang"
~subject:"Confidence"
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The impacts of brand experiences on brand loyalty : mediators of brand love and trust
Huang, Chao-Chin
- In:
Management decision : MD
55
(
2017
)
5
,
pp. 915-934
Persistent link: https://www.econbiz.de/10011673037
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