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person:"Skiera, Bernd"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Wiesel, Thorsten"
~subject:"Corporate annual report"
~subject:"Konsumentenverhalten"
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Corporate annual report
Konsumentenverhalten
Beziehungsmarketing
1
Brand equity
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Brand image
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Consumer behaviour
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Customer equity
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Customer loyalty
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Customer relationship management
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Customer satisfaction
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Journal of the Academy of Marketing Science
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The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
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