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person:"Skiera, Bernd"
~person:"Coughlan, Anne T."
~person:"Karray, Salma"
~subject:"Verkaufsförderung"
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Verkaufsförderung
Distribution channel
36
Vertriebsweg
36
Theorie
10
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10
Advertising
9
Einzelhandel
9
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9
Werbung
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Game theory
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Skiera, Bernd
Coughlan, Anne T.
Karray, Salma
Blair, Charles
2
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European journal of operational research : EJOR
1
Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
1
Omega : the international journal of management science
1
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Modeling brand advertising with heterogeneous consumer response : channel implications
Karray, Salma
- In:
Mathematics in business management : [International …
,
(pp. 181-199)
.
2015
Persistent link: https://www.econbiz.de/10011488363
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2
Cooperative promotions in the distribution channel
Karray, Salma
- In:
Omega : the international journal of management science
51
(
2015
),
pp. 49-58
Persistent link: https://www.econbiz.de/10010466603
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3
Effectiveness of retail joint promotions under different channel structures
Karray, Salma
- In:
European journal of operational research : EJOR
210
(
2011
)
3
,
pp. 745-751
Persistent link: https://www.econbiz.de/10008990032
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