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person:"Skiera, Bernd"
~person:"Petersen, J. Andrew"
~person:"Schmitt, Philipp"
~subject:"Viral marketing"
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Viral marketing
Customer value
25
Kundenwert
25
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13
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13
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5
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5
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Skiera, Bernd
Petersen, J. Andrew
Schmitt, Philipp
Libai, Barak
4
Kumar, V.
3
Bahreinizad, Manizheh
2
Esmaeilpour, Majid
2
Haenlein, Michael
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Leone, Robert P.
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Journal of marketing
3
Die Betriebswirtschaft : DBW
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
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ECONIS (ZBW)
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Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
2
Kundenempfehlungsprogramme
Schmitt, Philipp
- In:
Die Betriebswirtschaft : DBW
71
(
2011
)
2
,
pp. 194-198
Persistent link: https://www.econbiz.de/10008936297
Saved in:
3
Überprüfung des Zusammenhangs zwischen Weiterempfehlungsbereitschaft und Kundenwert
Schmitt, Philipp
;
Meyer, Steffen
;
Skiera, Bernd
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
62
(
2010
)
1
,
pp. 30-59
Persistent link: https://www.econbiz.de/10003933965
Saved in:
4
Referral programs and customer value
Schmitt, Philipp
;
Skiera, Bernd
;
Van Den Bulte, Christophe
- In:
Journal of marketing
75
(
2011
)
1
,
pp. 46-59
Persistent link: https://www.econbiz.de/10008840471
Saved in:
5
Driving profitability by encouraging customer referrals : who, when, and how
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009237718
Saved in:
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