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person:"Slater, Stephanie"
~person:"Penz, Elfriede"
~subject:"Marketingtheorie"
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Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen
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Formalisierung qualitativer internationaler Marketingforschung - Grundsätze und Anwendungsfall
Penz, Elfriede
;
Sinkovics, Rudolf R.
- In:
Innovationen im sektoralen Marketing : Festschrift zum …
,
(pp. 235-256)
.
2005
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